Sales Geek was founded to change the way the world perceives sales

Imagine the thing you are most passionate about…

…Now imagine that everyone else’s experience of that passion seems to be negative!

That’s how our Geeks feel everyday about their passion for sales.

So we decided to do something about it. ‘Sales’ has become a dirty word and we have had enough!

We are on a mission to change the way world perceives sales. Chief Geek and Founder Richard Few explains more.

Meet the Geeks

Richard Few

Chief Geek and Founder

Richard founded Sales Geek to change the way the world perceives sales and make world class sales leadership available for everyone not just large corporations. He has lead from the front as the Geeky team has grown and flourished and won multiple awards for our groundbreaking work. Weekends are for family, Reggie the bulldog and the rugby pitch, not always in that order. You might say that as a rugby player as well as a Sales Geek he specialises in conversions!

Geek Value: Do the right thing

Lucy Profile Sales Geek

Lucy Few

Chief People & Finance Geek

Geek Director Lucy is the Geek you’ll deal with when we get to sorting contracts and invoices. She is also our wellbeing Geek and the person we all turn to for a plaster on a grazed knee or a well earned duvet day. Somehow she manages to be both hyper organised, caring and approachable. She’s the one you’ll hang out with most on a night out, she’ll dispense wisdom to sort your life out and keep you amused with innuendo aplenty. She is devoted to her two boys, Ellis and… Richard!

Geek Value: Geek’s care

Jonathan Finch

Group Sales Director Geek

Geek Director Jonathan is force of nature. So you better hold on tight – if Finchy’s on your side things are going to happen fast. He is in the Sales ‘A-Team’ and loves it when a plan comes together for our clients. He is constantly driving Sales Geek forward and at the weekends he drives his Fiancée, Bella to distraction trawling antique fairs like a Geeky David Dickinson searching for the coolest thing possible at the lowest price! What a Bobby Dazzler!

Geek Value: Get shit done

Your sales director James

James Denny

Strategic Director Geek

James is a Director of Sales Geek. In the dim and distant past he used to be a sonar operator in the Navy and knows a few bleeping things about sales and business growth too. James has worked on business strategy for over 20 years and helped sell businesses for over £700m in the last seven years. James puts his strategic brain to use on the tennis court where his best laid plans are usually undone by his failing body!

Geek Value: Be Brave!


John French

Group Marketing Director

John is a Geek Director and our resident Marketing Geek. A keen fisherman, John is patient, safe in his knowledge he has the right digital bait on his hook!! Having advised clients for over 15 years, there isn’t much he doesn’t know about generating leads and driving sales. He has worked with clients of all sizes to generate multi-award winning, results-driven, campaigns. He enjoys spending time with his family and naturally squeezes in a bit of fishing at every opportunity.

Geek Value: Change the World

Sarah Ode

Professional Development Geek

Sarah is a Director of Sales Geek Professional Development, part of the Sales Geek Group! Part of the dynamic duo with her husband Mike she designs some of the best professional training around. Sarah is on the cutting edge with training, she’s the queen of research and tailors every Geeky session to our client’s needs. She is a fan of true crime books which always keeps Mike on his toes! Weekends are usually spent walking with family.

Geek Value: Always be learning

Mike Ode

Professional Development Geek

Mike is a Director of Sales Geek Professional Development part of the Sales Geek Group! He has trained some of the best leaders across the UK including our own Chief Geek. Part of a dynamic duo with his wife Sarah, Mike packs in creativity, energy and insight into all his training. He’s learning all the time of course, but there isn’t much he doesn’t know about professional development. Football on the other hand… As an Evertonian he doesn’t know that for toffee!

Geek Value: Make things fun

Secret Geek

Secret Geek

Secret Geek

Some say that our secret Geek is half Canadian, was once kidnapped by Norwegians in Paris and snogged a Hollywood actress. All we know, is that he is our constantly creative, content Geek. If in passing you have noticed the Sales Geek brand or liked, shared or commented on our social media then that’s our Secret Geek sauce working its magic. He’s very shy and even David Attenborough hasn’t seen him in his natural environment – being kept on his toes by his two boys and their endless stream of sporting activities.

Geek Value: Make things fun.

Erik Sales Geek

Erik Pollitt

Learning & Development Geek

Erik’s sales training CV reads like one you’d make up if only you had the imagination. Erik is the reason that you’ll return to Sales Geek again and again for training. With his help we are already on our way to becoming the best sales training provider in the UK and he played a key role in helping Geek become one of only 20 training centres world wide to be accredited by the Institute of Sales Management. Mon Dieu! – Erik’s spends his spare time at his chateau in France!

Geek Value: Always be learning

Sales Geek Matt 3

Matt Simmons

eCommerce Geek

Matt is our e-commerce Geek. From celebrity accounts to seven figure businesses Matt has weaved his magic. Formally a lighting technician on the sets of Jersey Boys and Shrek the Musical, his specialist knowledge will help illuminate your e-commerce business. Matt organises all our online training content both on the Hub & for the Sales Geek Academy. It’s not easy herding Geeks but Matt somehow manages it seamlessly. At weekend’s you’ll finding him bombing at Comedy Store Gonzo nights with his “stand-up” routine!

Geek Value: Make things fun

Simon Damp

Your Sales Director

Simon is Your Sales Director. He also held the Guinness World record for taping someone to a wall in the fastest time and enjoys clay pigeon shooting in his spare time – so once you hire him, you are stuck with him!! The truth is you are never going to want to let him go. Simon’s experience and track record is unrivalled. As the former MD of ‘Gorilla Glue’ he grew their sales from £250k to over £40m! He knows how to grow and scale a business. He is another member of team Geek you need in your corner.

Geek Value: Geeks change the world

Tony Capper

Your Sales Director

Tony is Your Sales Director. With more experience than he would care to admit, winning ‘share price’ affecting deals and delivering real transformation for our clients gives him that true Geek feeling. Captivated as a customer of Sales Geek, Tony understands the impact the Geeks have on the business world. In his spare time, Tony can be found pottering on his family’s smallholding implementing the next ‘excellent idea’ from his better half.

Geek Value: Get shit done

Frankie Pearce

Sales & Campaign Geek
Frankie is our Sales and Campaign Geek. If you have completed our online courses, booked the Sales Geek Academy or become a member of The Sales Geek Hub, chances are you have been in contact with her at some point.
Frankie is our green-fingered Geek. She grows corn, spring onions, strawberries, chilli and tomatoes in her garden, although we are unclear if she uses them all in the same recipe! Her daughter Freya keeps he on her toes, so she likes to get out the house for a small break – such as cycling 874 miles for charity or zip-lining through the jungle in St Kitts!
Geek Value: Change The World

Peter Mitchell

Operations Geek

Peter is our Operations Geek. Cosmopolitan Peter is bilingual after working for years in Karlsruhe near the French border. Beeindruckend! And we are lucky to have him as his transfer to New Zealand was kiboshed by Covid lockdowns! His role is wide ranging but can be distilled down to one phrase, he “herds Geek cats”, keeping Sales Geek running as smoothly as possible. His claim to fame is either: he has played in the BBC Youth Proms at The Royal Albert Hall; or that he has previously played rugby with our Chief Geek, Richard – we’ll let you decide which is most impressive?

Geek Value: Get **it Done!


Our Values

What does it mean to be a Sales Geek? What can you expect when you work with us? SalesGeek© has a very clear strand of DNA that runs through all of us, which all adds together to form the anatomy of a Geek.


Compassion starts at home. Being a Geek is belonging to a tribe. We look out for each other and that attitude transfers to our clients.


Geeks speak up for what’s right rather than what’s easy. We are committed to a high standard of personal conduct and have the courage to make tough decisions.


If we aren’t having fun doing it then why bother? Geeks strive to transfer that innate sense of fun to our guests, clients and Geekophiles.


Procrastination is the thief of time. Time is our most precious asset, why waste it? Geeks commit to something, then do it.


A Geek is never comfortable. We are genuinely excited to learn new stuff and adapt and thrive within an ever changing world.


Our company was founded with the mission to: "change the way the world perceives sales". That mission has not faltered and each Geek has a contribution to make in realising it.


The Geek Bunker™ is our home. It’s where we come to recharge our geekiness!

And we have recently moved! We have transplanted all our Geeky goodness to The Cathedral Quarter in Blackburn. You can find out more about our move here.

You can now find us at:

5th Floor, One Cathedral Square,

Cathedral Quarter,

Blackburn, BB1 1FB

Post Covid things are looking a little bit different, but we still have a great space for training and we will be ramping things up in this respect, just as soon as it is safe to do so. If you are visiting we have great break-out spaces, secluded meeting rooms and our own Geeky media room!

We can’t wait for your visit just as soon as you can!🤓

What we are currently up to

The Queen’s Gambit: Geeky Business Lessons

The Queen’s Gambit 5 Geeky Business Lessons for Entrepreneurs & Small Business Owners If you are anything like us at Geek HQ then you have been thoroughly absorbed with “The Queen’s Gambit” – Netflix’s mini-series centered around child chess prodigy Beth Harmon. As we were watching, engrossed, a few business parallels began to emerge, almost as…
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Covid19 – The Emotional Legacy

COVID-19: The emotional legacy Sales Geek’s Director of Professional Development MIKE ODE looks at the emotional legacy of Covid in the workplace and how to navigate a changed environment ‘Unprecedented Times’, ‘Turbulent Times’, ‘Difficult Times’ – Whatever your description of the past few months, it’s most certainly been a strange old time. In saying that,…
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Geek News (SEPT/OCT 2020)

Interested in owning a Sales Geek Franchise? Get a prospectus today Fill out the form at bottom of the page! We love sales, we will Own Your Own Geeky Business Tony Capper & Simon Damp become Sales Geeks first two Franchise owners Sales Geek Launch Franchise Opportunities The cat is finally out of the bag….
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Diagnosis Finchy Sales Geek’s Director of Group Sales JONATHAN FINCH suggests three reasons likely to be at the heart of why your sales team is currently underperforming. Like most of the sales leaders I work with, you are probably trying to get your head back to work in the new normal that is post lockdown….
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A Geek/Air Collaboration

Walking with air Sales Geek Join Forces With Air Marketing Group! More great news from The Geek Sky Bunker!We are delighted to announce that we have formed a collaborative partnership with Exeter based outsourced sales specialist Air Marketing Group. They are the UK’s leading supplier of outsourced sales services, helping businesses to generate sales leads…
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Geeks Are On The Move

Geeks are on the Move! Sales Geek are moving up in the world, quite literally, as we move into our new offices on the 5th floor of One Cathedral Square, Blackburn. We are delighted to announce that we have successfully transplanted our Geek Bunker into the wonderfully rejuvenated Cathedral Quarter in Blackburn. We moved in…
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